Developing Your Value Proposition: How-To Guide and Worksheet
5 min read
A value proposition is a business or marketing statement is used to summarize why a target consumer should buy a product or use a service. This statement convinces this potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.
Utilize this how-to guide and worksheet when developing your tailored value propositions for evidence-based programs and other community-based services.