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National Council on Aging logo. We believe every person deserves to age well. That’s why we’re on a path to improve the lives of 40 million older adults by 2030.

Developing Your Value Proposition: How-To Guide and Worksheet

A value proposition is a business or marketing statement is used to summarize why a target consumer should buy a product or use a service. This statement convinces this potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. 

Utilize this how-to guide and worksheet when developing your tailored value propositions for evidence-based programs and other community-based services.

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