Medicare Extra Help: How to Apply, How to Boost Enrollment, and More
4 min read
No one should have to skip filling their prescriptions because of cost. Yet more than 2 million adults 65+ who are eligible for help paying for medications aren't enrolled in Medicare Extra Help, also known as the Medicare Part D Low-Income Subsidy (LIS). We have tools to help change that.
What is Medicare Extra Help?
How can I help more people get Medicare Extra Help?
Share our BenefitsCheckUp page that gives all the details about how to apply, who is eligible, and what the program can do.
Medicare Extra Help Toolkit resources
| Resource | How to Use | Format |
| Animated videos | Share these short animated explainer videos to give older adults an overview of Medicare Extra Help | |
| Social media post messaging | Use these sample graphics and language to promote Medicare Extra Help on Facebook, Instagram, Twitter, and LinkedIn |
Graphics: |
|
Customizable posters | Hosting an event? Want to spread the word about support you can offer? Personalize these posters by adding event or contact details |
Attend Our Event (PDF) Contact Us (PDF) |
| Fact sheet | Print and share this fact sheet that gives an overview of Medicare Extra Help benefits, eligibility, and how to apply | Fact sheet (PDF) |
| Public Service Announcement | Download a television and radio PSA | Watch on YouTube |
| Newsletter text | Use these short messages to talk to professionals and older adults about Medicare Extra Help, or place them in outgoing emails or newsletters | Sample text (Word) |
Tips for posting on social media when promoting Medicare Extra Help
These images are available in the above table in a variety of formats for social media platforms. (Images appear in order as numbered above.)
If you promote Medicare Extra Help on social media, we encourage you to personalize your posts to speak to older adults and the organizations that serve them in your community.
These tips can help you maximize engagement and leads:
- Always schedule posts on your social channels for times your audience will be online. For Medicare Extra Help, that means matching the schedules of older adults and caregivers. Aim for 9 a.m. or 5-7 p.m.
- Adding images or videos to your posts will increase the number of people who see them. You can still add a URL in the text of your post to help drive traffic to your site.
- Have one call-to-action in each post, and make it immediately actionable. In other words, don’t tell people about something they have to wait for.
This resource is supported by the Administration for Community Living (ACL), U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $13,442,521 with 100 percent funding by ACL/HHS. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by ACL/HHS or the U.S. Government.
