As head of content strategy for ncoa.org, BenefitsCheckUp, and other NCOA digital properties, Jackie Thomas plans and executes an organization-wide content strategy that builds the brand and drives both thought leadership and engagement with older adults. Passionate about making an impact for decades to come, Thomas brings the organization's brand voice to life across multiple digital channels with the goal of establishing NCOA as a trusted authority of information for older adults, caregivers, aging services professionals, and advocates. Interested in contributing as a guest writer? Let her know!