For more than 30 years, James Firman, EdD, has been a leading force for innovation in services, programs, and public policies for older persons. After 45 years of service in nonprofit and philanthropic organizations, including serving as NCOA CEO and President for 25 years, Firman recently co-founded BetterAge, a social enterprise that are using artificial intelligence and machine learning to help millions of people across the world to age well.