Betsy Palmer
Betsy Palmer is a marketing and public relations leader with years of experience in driving impactfulprograms in a variety of industries, including financial services, global consulting, telecommunications, and the government.
In her current role as Chief Marketing & Communications Officer, Corebridge Financial, Palmer has responsibility for all marketing, communications, stakeholder management, industry thought leadership, sponsorship, and brand positioning activities across the business.
Prior to joining Corebridge Financial, Palmer was with TIAA, where she was the Senior Vice President and Chief Communications Officer since 2010. In this role she served as the chief spokesperson for TIAA, leading corporate communications, media relations, digital reputation and social media strategy, influencer relations and thought leadership. Palmer played a key role in the 2016 rebranding of TIAA, which involved the development and launch of a holistic, integrated program that employed public relations, advertising, and social media in a “paid, owned and earned” environment. She developed communications strategies to strategically reposition TIAA’s expansive global asset management business. She also led all marketing and communications for the 100th year anniversary of TIAA in 2018, including a highly interactive social media campaign to celebrate “Difference Makers.”
Prior to joining TIAA, Palmer was with EY, where she led marketing and communications for the firm’s global consulting organization. Previously, she was executive vice president for marketing andcommunications at BearingPoint, where she built a global communications team that delivered high-impact programs to increase client satisfaction and improve employee engagement during the financial crisis of 2008-2009.
Before BearingPoint, Palmer was vice president of public relations at AT&T where she led public advocacy strategies for the company’s acquisition by SBC and subsequent acquisition of Bell South. Over the course of her career, she also served three U.S. Secretaries of Energy and was a special assistant and corresponding secretary to First Lady Nancy Reagan. She holds a B.A. in Foreign Affairs from the University of Virginia.
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