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SNAP Outreach & Enrollment Tools

Outreach Resources for SNAP Enrollment Centers

2 min read

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A senior woman is talking to her daughter and granddaughter at the island in her kitchen, smiling.

In the U.S., roughly 6.5 million low-income adults age 60+ rely on the Supplemental Nutrition Assistance Program (SNAP) to stay healthy and make ends meet. On average, households with individuals age 60+ receive $158 per month to help put food on the table.1

Here are some benefits outreach materials you can use when trying to help older adults find this important food assistance program.

Video

Encourage older adults to learn more about SNAP and NCOA's free, confidential tool that can help them find out if they're eligible by sharing this NCOA-created video. This video could be share in your social channels or if you're emailing someone to learn more about SNAP.

Brochure

Add your agency's contact information to this brochure to download and print. Use the brochure to educate seniors about what SNAP is, how it will help them put healthy food on the table, and how to apply.

Infographic

Distribute this infographic to help dispel common myths that discourage older adults from applying for SNAP.

Customizable print materials

Encourage older adults in your community to apply for SNAP with our customizable materials. Distribute these materials in places where older adults gather, shop, learn, work, and access other services.

This flyer, poster, and placemat can be filled in with your state's name and the number of older adults who are receiving help from SNAP (and if your state uses another name for SNAP, be sure to change that, too!). To get an estimate of how many seniors are enrolled in SNAP in your state, use our SNAP participation tool.

  • Flyer (Word document; 8.5 x 11)
  • Poster (Word document; 11 x 17)
  • Placemat (Word document; 11 x 8.5)

Sample messages for social media and newsletters

Spread the word about the benefits of SNAP for seniors with these sample messages for Facebook, Twitter, and newsletters.

Don't forget to check out our page with graphics you can download to tell seniors why to #getSNAP.

Marketing tips

Get tips on how to get the word out about BenefitsCheckUp®, a free online tool that screens seniors for SNAP and helps them apply. 

Source

1. USDA. Food and Nutrition Service. Characteristics of SNAP Households – FY22. June 5, 2024. Found on the internet at https://www.fns.usda.gov/research/snap/characteristics-fy22

Resources Made Possible with Generous Support from Our Partner

  • Walmart foundation logo

Use BenefitsCheckUp® to Find Money-Saving Benefits

Older adults living in or near the poverty level are eligible for billions of dollars of unclaimed benefits. These unclaimed benefits are not for everyone, but if you’re a Benefits Enrollment Center working with older adults, , you can help them find out if they qualify.

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